Fev-tutor : Fev-tutor has been empowering 21st century youth
FEV-TUTOR
About The Company
Empowering 21st century youth with the ability to learn in their preferred style, FEV Tutor helps students in K-12 courses by providing personalized online instruction. Pr-diagnostic assessments and data collected from the pupil’s teacher, school, and family allow for customized academic support. Their teaching boosts grades and confidence in the areas of math, science, and English language arts.
Objectives
- Organize content to make it highly accessible for students, school administrators, educators, and parents
- Create a visually appealing online presence showcasing their extensive range of educational services
- Provide greater device accessibility through responsive web design
- Enhance landing pages and log in entry points
- Improve organic SEO search results, and boost overall conversion
Requirements
BRAND POSITIONING
Overview
People
are 70% more likely to buy from brands that they recognize and trust
through following them in blogs and on social media. As such, brand
positioning is central to content, design, and marketing strategy.
Brand positioning is central to content, design, and marketing strategy.
Our process starts with getting-to-know-you conversations to learn
about your business and its goals. There can be no strategy if you don't know who you are and where you're headed. What you offer and how you differ from your competition are crucial to every part of your digital strategy.
Who is your audience, what do they want and need, and how do they want to engage with you?
The
way we plan and build your site and the digital strategy surrounding it
are all based around what your visitors need to do, and creating the
ideal experience for them in which to do it.
We work with you to map and define the boundaries and identity of your brand, so that you can get on with the business of building it.
We can help with brand management support including social media and content recommendations, or work with your marketing team to make sure the brand you’re trying to build finds resonance with the audiences you’re trying to reach.
We also offer brand and logo design, if your business needs help visually capturing the essence of your culture and your story through a new or redesigned image.
Although it sounds complex, positioning your brand doesn’t require a giant marketing budget. A strong website regularly updated with original, high-quality content, and a simple but consistent social media marketing presence are all you need to get started.
Fostering a customer-driven strategy is what will help it grow.
CONTENT STRATEGY
Effective content strategy considers all the uses and permutations of the content you will create and structures the approach, making it repeatable. Good strategy asks how content will be shared, how it can be changed to fulfill different needs, and how it will be managed throughout its life-cycle including sun-setting (how and when it will be retired).
In the same way your site map and content prototypes inform design, content strategy informs and structures your content marketing.
We work with you to map and define the boundaries and identity of your brand, so that you can get on with the business of building it.
We can help with brand management support including social media and content recommendations, or work with your marketing team to make sure the brand you’re trying to build finds resonance with the audiences you’re trying to reach.
We also offer brand and logo design, if your business needs help visually capturing the essence of your culture and your story through a new or redesigned image.
Although it sounds complex, positioning your brand doesn’t require a giant marketing budget. A strong website regularly updated with original, high-quality content, and a simple but consistent social media marketing presence are all you need to get started.
Fostering a customer-driven strategy is what will help it grow.
CONTENT STRATEGY
Overview
Content strategy isn't about the fine details of each individual blog post, YouTube video, or tweet that your brand produces. It's about planning and managing website content as a strategic business asset across your whole organization.Effective content strategy considers all the uses and permutations of the content you will create and structures the approach, making it repeatable. Good strategy asks how content will be shared, how it can be changed to fulfill different needs, and how it will be managed throughout its life-cycle including sun-setting (how and when it will be retired).
In the same way your site map and content prototypes inform design, content strategy informs and structures your content marketing.
Let’s
take a business example: If content marketing is the topic of
conversation at a seminar and the specific slides to be shared, content
strategy is the framework of rules and plans for who hosts the debates,
the order of speakers, the schedule of sessions, how feedback is
collected and discussed, what not to talk about, how to keep things moving, and how the seminar’s success is measured.
The objective of good content strategy is to get the right content to the right user at the right time, and curating content that creates solves pain points and drives value. It’s about acquisition, retention, and loyalty, and it’s not limited to the written word.
Content strategy needs as much attention as human resources, information technology, and marketing. However, not every business can afford the time or budget to dedicate a person or team to this role. That’s where we can help.
Our partners benefit from our the two types of strategic guidance relationships we foster: coach or partner. The deciding factor is often how much time and effort is needed to get your digital presence performing successfully, and how much time your brand has to dedicate to it.
Some of our partners start with us as a coach and later ask us to take an active hand in content creation as their needs grow. Others looked to us for guidance while getting started, but now have built up enough momentum to drive the bus themselves.
CUSTOM WORDPRESS
Your site, and how you interact with your audience through it, should grow with your brand. Websites are a big part of a solid digital strategy that drives your success. We believe in WordPress (WP) because it's stable, sustainable, responsive, and future-friendly.
Many businesses change locations several times during their growth from a startup to a fully realized, profitable brand. Whether your business is a not-for-profit, a retail chain, or a tech venture, over time your needs will change - from furniture and technology to employees and team culture.
Imagine if you never had to move, because your office was in a smart building that could grow and adapt to your needs. Like that dream office, your website should be purpose-built and flexible. Your site, and how you interact with your audience through it, needs to grow with your brand.
For businesses looking to level up in their digital strategy, having a powerful content management system to drive that strategy is critical.
We craft high-quality custom content management systems (CMS), supported by forward-thinking user experience design and data-driven strategy.
One huge benefit to WP is its effectiveness in empowering you to manage your content. Adding new content and modifying existing content is simple, intuitive, and straightforward.
We use customization that make it simple for you to add custom fields, change your information gathering forms, and connect social media to grow your audience and engage with your customers.
Website platforms need to be logical and accessible for those who
might step in to handle maintenance and upkeep down the road as new
needs arise. We plan for the long term, thinking realistically about
what your company will need in the future as the needs of your users and
your business evolve.
Working with our developers and digital strategists is a long-term investment in a platform that will keep your site strong and drive your online business for the foreseeable future.
INFORMATION ARCHITECTURE
Overview
Information architecture is the logical gathering and ordering of website content into a usable and searchable site structure. The thorough process of examining your brand's content, what you and have what's missing to fulfill a solid digital architecture, and filling in the holes before we build your site, is what sets Forge and Smith from the competition.
The objective of good content strategy is to get the right content to the right user at the right time, and curating content that creates solves pain points and drives value. It’s about acquisition, retention, and loyalty, and it’s not limited to the written word.
Content strategy needs as much attention as human resources, information technology, and marketing. However, not every business can afford the time or budget to dedicate a person or team to this role. That’s where we can help.
Our partners benefit from our the two types of strategic guidance relationships we foster: coach or partner. The deciding factor is often how much time and effort is needed to get your digital presence performing successfully, and how much time your brand has to dedicate to it.
Some of our partners start with us as a coach and later ask us to take an active hand in content creation as their needs grow. Others looked to us for guidance while getting started, but now have built up enough momentum to drive the bus themselves.
CUSTOM WORDPRESS
overview:
Your site, and how you interact with your audience through it, should grow with your brand. Websites are a big part of a solid digital strategy that drives your success. We believe in WordPress (WP) because it's stable, sustainable, responsive, and future-friendly.
Many businesses change locations several times during their growth from a startup to a fully realized, profitable brand. Whether your business is a not-for-profit, a retail chain, or a tech venture, over time your needs will change - from furniture and technology to employees and team culture.
Imagine if you never had to move, because your office was in a smart building that could grow and adapt to your needs. Like that dream office, your website should be purpose-built and flexible. Your site, and how you interact with your audience through it, needs to grow with your brand.
For businesses looking to level up in their digital strategy, having a powerful content management system to drive that strategy is critical.
We craft high-quality custom content management systems (CMS), supported by forward-thinking user experience design and data-driven strategy.
One huge benefit to WP is its effectiveness in empowering you to manage your content. Adding new content and modifying existing content is simple, intuitive, and straightforward.
We use customization that make it simple for you to add custom fields, change your information gathering forms, and connect social media to grow your audience and engage with your customers.
Working with our developers and digital strategists is a long-term investment in a platform that will keep your site strong and drive your online business for the foreseeable future.
INFORMATION ARCHITECTURE
Overview
Information architecture is the logical gathering and ordering of website content into a usable and searchable site structure. The thorough process of examining your brand's content, what you and have what's missing to fulfill a solid digital architecture, and filling in the holes before we build your site, is what sets Forge and Smith from the competition.
A logical site structure focused on usability and find-ability will guarantee users can find and engage with your content.
We’ve got a solid analytic track record. We’ve helped the Pacific Center for Reproductive Medicine increase their Year-over-Year (YoY) traffic 90% since January 2015, and mobile traffic by 107%. This success came from our understanding of and attention to analytic to shape and drive their digital strategy.
Our team has skilled SEO strategists who understand the current search algorithms, and how to navigate pleasing them so that your site turns up higher in results. We can provide monthly SEO recommendations on keywords and topical optimization to implement in your content strategy.
If you don’t have an online presence, or it’s failing to perform, we can help by interpreting the story your numbers are telling and identifying important areas that need improvement – and strategics how to accomplish it.
Once you’re set up and building momentum, we’ll walk with you and monitor performance to continually tweak and build upon successes. Your story is important, so we help provide the tools to make sure it reaches the right audience.
The site you have now won’t be the site you’ll need in a year. Consumer and business trends change at an ever-increasing pace, and website owners need to be able to adapt and respond with new data-driven strategies. We can continue to work with you to ensure your site is optimized for peak performance.
UX & PROTOTYPING
Overview
Analyzing your content before a build or redesign is like looking at all of the belongings in a home before a big move.
Some of those belongings are essential, and will get packed up into labeled boxes and moved. Some of them are just dead weight that no one has used in years, and will be thrown out. And there will be things that you need to acquire before the move, such as a winter wardrobe if you’re relocating from Arizona to Alaska.
Visitors to your site should feel like they know where things are, and can complete the tasks they are there to accomplish, without having to think about it.
Once all of the necessary content is itemized, it’s time to put it in order and build. The outcome is a sitemap, which illustrates the organization and how different content blocks appear and are linked together.
This helps clearly define where your content will live, exploring not only the location but also how each part of the site supports overall project goals, and how users can accomplish tasks within the site.
Your site structure should focus on the goal of your website, making the content accessible and logically organized for both your internal users and your audience. Integrating the purpose behind task-oriented, utility-based content into the structure from the beginning is information architecture done right.
MOBILE ACCESSIBILITY
Overview
All of the sites we build are quality-tested on multiple devices to
ensure the ideal user experience for your business carries over from one
device to the next
.
SEO & ANALYTICS
Overview
Some of those belongings are essential, and will get packed up into labeled boxes and moved. Some of them are just dead weight that no one has used in years, and will be thrown out. And there will be things that you need to acquire before the move, such as a winter wardrobe if you’re relocating from Arizona to Alaska.
Visitors to your site should feel like they know where things are, and can complete the tasks they are there to accomplish, without having to think about it.
Once all of the necessary content is itemized, it’s time to put it in order and build. The outcome is a sitemap, which illustrates the organization and how different content blocks appear and are linked together.
This helps clearly define where your content will live, exploring not only the location but also how each part of the site supports overall project goals, and how users can accomplish tasks within the site.
Your site structure should focus on the goal of your website, making the content accessible and logically organized for both your internal users and your audience. Integrating the purpose behind task-oriented, utility-based content into the structure from the beginning is information architecture done right.
MOBILE ACCESSIBILITY
Overview
Mobile-friendly
sites - those that can be viewed on a cell phone or tablet regardless
of screen size - show up first in Google search results. This is a
direct indication of how important it is that business websites can keep
up with the ever-evolving ways people access information.
Mobile accessibility is the future: more and more, this is where your audience is looking for you. This is about load times, efficient user experience, and content strategy that translates to horizontal and vertical screens.
It's also critical for social referrals; your audience is using social media on devices, so click-through has to be perfect. More than 60% of web traffic in 2016 will be mobile, making a responsive first point of contact crucial to a site's success.
Building mobile-friendly sites requires prioritizing a visitor's optimal user experience at all stages of design, regardless of what type of device they might use.
How will your audience interact with the feel of the site? Are the menus easy to navigate with your thumbs?
Thinking about your UX in this way can significantly inform your content; whether you’re targeting the busy professional needing information between meetings or the restless parent trying to find answers while the baby’s crying at three a.m.
If a website’s experience is seamless between desktop and mobile, it has a much higher chance of creating return visitors and building loyal followers.
A mobile-friendly site is also more cost-effective and easier to manage. When the technical needs of all devices are met through flexible, responsive web design, you don’t have to spend additional time on development to build both a mobile- and a desktop-friendly site. It just works.
There’s no need to maintain two separate web addresses, or manage and administrate two channels of content creation and design. Responsive web design enhances SEO by funnelling all potential visitors to your site on any device – even ones that don’t yet exist.
Mobile accessibility is the future: more and more, this is where your audience is looking for you. This is about load times, efficient user experience, and content strategy that translates to horizontal and vertical screens.
It's also critical for social referrals; your audience is using social media on devices, so click-through has to be perfect. More than 60% of web traffic in 2016 will be mobile, making a responsive first point of contact crucial to a site's success.
Building mobile-friendly sites requires prioritizing a visitor's optimal user experience at all stages of design, regardless of what type of device they might use.
How will your audience interact with the feel of the site? Are the menus easy to navigate with your thumbs?
Thinking about your UX in this way can significantly inform your content; whether you’re targeting the busy professional needing information between meetings or the restless parent trying to find answers while the baby’s crying at three a.m.
If a website’s experience is seamless between desktop and mobile, it has a much higher chance of creating return visitors and building loyal followers.
A mobile-friendly site is also more cost-effective and easier to manage. When the technical needs of all devices are met through flexible, responsive web design, you don’t have to spend additional time on development to build both a mobile- and a desktop-friendly site. It just works.
There’s no need to maintain two separate web addresses, or manage and administrate two channels of content creation and design. Responsive web design enhances SEO by funnelling all potential visitors to your site on any device – even ones that don’t yet exist.
.
SEO & ANALYTICS
Overview
There
is an increasingly major need for businesses to gather data, and to
make sense of what the numbers are saying. Being able to comprehend and
leverage the awesome power of analytics can mean the difference between a
site's success and failure.
Growing your business shouldn't be scary, and neither should growing your exposure. It's easy to feel overwhelmed by all that data. We can work with you to develop an SEO strategy that's interesting, quantifiable, and that mitigates the risk of stepping into deeper digital waters with your company's online presence.
We'll assess how your site currently performs, identify areas that need to be strengthened, and define a clear path to help you better inform, engage, and connect with your audience.
You can't strategic in the dark. For this reason data-driven analysis (analytic) needs to be at the heart of your digital strategy.
Growing your business shouldn't be scary, and neither should growing your exposure. It's easy to feel overwhelmed by all that data. We can work with you to develop an SEO strategy that's interesting, quantifiable, and that mitigates the risk of stepping into deeper digital waters with your company's online presence.
We'll assess how your site currently performs, identify areas that need to be strengthened, and define a clear path to help you better inform, engage, and connect with your audience.
You can't strategic in the dark. For this reason data-driven analysis (analytic) needs to be at the heart of your digital strategy.
We’ve got a solid analytic track record. We’ve helped the Pacific Center for Reproductive Medicine increase their Year-over-Year (YoY) traffic 90% since January 2015, and mobile traffic by 107%. This success came from our understanding of and attention to analytic to shape and drive their digital strategy.
Our team has skilled SEO strategists who understand the current search algorithms, and how to navigate pleasing them so that your site turns up higher in results. We can provide monthly SEO recommendations on keywords and topical optimization to implement in your content strategy.
If you don’t have an online presence, or it’s failing to perform, we can help by interpreting the story your numbers are telling and identifying important areas that need improvement – and strategics how to accomplish it.
Once you’re set up and building momentum, we’ll walk with you and monitor performance to continually tweak and build upon successes. Your story is important, so we help provide the tools to make sure it reaches the right audience.
The site you have now won’t be the site you’ll need in a year. Consumer and business trends change at an ever-increasing pace, and website owners need to be able to adapt and respond with new data-driven strategies. We can continue to work with you to ensure your site is optimized for peak performance.
UX & PROTOTYPING
Overview
If
your website is the home-base for your web presence, user experience
(UX) design is the floor plan, the structure, and the windows and doors.
Everything that shapes how visitors experience and engage with your
content is defined by the blueprint that is UX design.
Your website needs the same consideration as planning a new house. You wouldn't invest in building a house if it wasn't designed to properly house all of your contents, serve the lifestyle goals of its residents, and support a positive, welcoming experience for visitors.
UX defines and informs a site's design in the same way that the layout of a room informs furnishings. A highly functional, purpose-built site makes it much easier to source, find, and design - or redesign - photos and graphics, impact elements that make for a beautiful and inspiring site.
Prototyping is presenting a website with all of its design elements removed, like a walk-through of a house with all of the interior walls whitewashed and the floors covered in paper.
We know the site we build for you now won’t be the site you’ll need in 12-18 months; your needs will change. We design a site that tells your story right now, and can be expanded upon with additional development down the road as your business grows and evolves.
Our sites are designed to flexibly expand and allow you to add to the content over time without compromising the user experience, or the structure of the site. By making sure you have a solid foundation and a modular base, relevance and imagination become the only limiting factors.
WEBSITE DESIGN
Your website needs the same consideration as planning a new house. You wouldn't invest in building a house if it wasn't designed to properly house all of your contents, serve the lifestyle goals of its residents, and support a positive, welcoming experience for visitors.
UX defines and informs a site's design in the same way that the layout of a room informs furnishings. A highly functional, purpose-built site makes it much easier to source, find, and design - or redesign - photos and graphics, impact elements that make for a beautiful and inspiring site.
Prototyping is presenting a website with all of its design elements removed, like a walk-through of a house with all of the interior walls whitewashed and the floors covered in paper.
We know the site we build for you now won’t be the site you’ll need in 12-18 months; your needs will change. We design a site that tells your story right now, and can be expanded upon with additional development down the road as your business grows and evolves.
Our sites are designed to flexibly expand and allow you to add to the content over time without compromising the user experience, or the structure of the site. By making sure you have a solid foundation and a modular base, relevance and imagination become the only limiting factors.
WEBSITE DESIGN
Overview
Web
design is so much more than choosing a layout, a colour palette, and
content. Effective design is a collaborative problem-solving process
using navigation, appearance, and user experience to tell your story.
A combination of engaging user interface design and exceptional user experience design (or UI and UX) is what draws people through your site to the intended destination. It informs their behaviour while there, and is what will bring them back time and again – converting a visitor into a customer.
From typography to photography, the elements of your site should work together to form a perfect digital representation of your brand.
Bringing your brand to digital life starts with an exploration of your vision and goals: what you have, what you need, and what role your website plays in your business.
A combination of engaging user interface design and exceptional user experience design (or UI and UX) is what draws people through your site to the intended destination. It informs their behaviour while there, and is what will bring them back time and again – converting a visitor into a customer.
From typography to photography, the elements of your site should work together to form a perfect digital representation of your brand.
Bringing your brand to digital life starts with an exploration of your vision and goals: what you have, what you need, and what role your website plays in your business.
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